Community Relations Manager

Teamwork is what we’re all about at Lexington Health Care, working together to achieve positive patient outcomes. We realize that when you collaborate, great things are possible; for your patients, and for your career. Lexington proudly employs more than 2,500 employees allowing us to provide an immeasurable value to the communities we serve. So much of who we are comes from being an organization dedicated to the highest attainable quality of care available today. In an industry filled with rapid change and growth, our commitment to family values will never change. As a family owned organization, we have always maintained a unique perspective. Our reputation as a leading health care employer is unmatched. Come see for yourself why it’s so fulfilling to be a part of Lexington!

The Community Relations Manager has as a key role of securing new customers and working with key facility partners (Director of Nursing, Social Services, Housekeeping and Reception) on both new and returning customers in order to ensure a smooth transition for the patient/resident and family. This person will focus (with the team) on providing the new patient/resident and family with all necessary services for optimal satisfaction and mentoring staff in enhanced customer relations.

• Organizes and leads a marketing and sales plan in partnership with the Director of Admissions
• Leads the marketing meetings, including A-team trainings/meetings, marketing and sales plan reviews, census development meetings, daily morning census meetings, etc.
• Puts the marketing plan (developed by the entire team) in writing
• Distributes the plan to all team members and thanks them for participating
• Insures facility is �tour ready� daily
• Manages a prioritized customer list and actively manages long term lead base
• Completes a minimum of 5 sales calls a week (community partners to include senior centers and networking events) entering all relevant sales call data in Salesforce
• Maintains a current prioritized list of customers and owns a target list of potential customers
• Keeps the Administrator informed about team participation, marketing plan’s progress and information gained from the team’s sales calls
• Works in conjunction with Marketing Manager and makes recommendations for marketing expenditures
• Responsible for facility metrics as indicated in the Marketing and Sales Plan
• Develops, coaches and manages A-team with Administrator support, helps with periodic A-team training
• Manages day over day pipeline, responsible for Salesforce accuracy
• Develops marketing opportunity with other Lexington divisions
• Maintains an active presence in the community
• Manages lead base in Salesforce
• Completes competitive analysis quarterly
• Responsible for daily constant communications with the Administrator, Director of Admissions, and Directors of Business Development as to bed availability throughout the day.
• Responsible for ensuring all post-acute and RTH referrals are converted to admissions as soon as possible including following up to ensure that all scheduled admissions for the day are closed in Salesforce.
• Works with Intake to ensure that facility team is notified of all admissions
• Completes all CHIRP background checks within 24 hours of admission
• Ensures that there has been a final check of the room (checklist) to assure that it is prepared for receiving the admission.
• In a matrix reporting structure format, supervises the receptionist function and ensures appropriate level of coverage each day in conjunction with the Administrator.
• Assisting other team members when necessary
• All other duties as assigned

• Bachelor degree required or 2+ years industry experience
• Prior sales experience in a target driven position required 1-2 years
• Prior experience preferred in long-term, skilled care, assisted living or related health care setting.
• Must be able to manage and complete multiple tasks in a timely and efficient manner.
• Must know and be able to independently initiate steps towards problem resolution and maintain resolution.
• Must have above average verbal communication skills with verbal and written command of the English language.
• Must demonstrate friendly, professional and business-like demeanor that instills trust and confidence.
• Must have basic computer skills using Microsoft Word, Excel, Outlook and other web based programs.
• Must have customer service focus. Physical Requirements:
• Visual/hearing ability sufficient to comprehend written/verbal communication.
• Ability to maintain professional behavior at all times.
• Must be able to propel a patient / resident in a wheelchair.
• Must be able to assist patients /residents in evacuating the building in an emergency